We all shared restless feelings in 2016 — watching the news, waiting for the next disaster. The small moments, the ones where we could press play and forget everything else, felt a little more romantic. In general, the music we heard this year matched our restlessness. Faced with the world around them, artists turned inward and created masterpieces.
In all the lead-up to 22, A Million, various promotional materials screamed the band’s new direction. The announcement was coupled with a note from Vernon’s friend, explaining that the album dealt with death and new leases on life. High concept art lined the band’s social feeds, as well as building sides in major cities. On the day of the album’s release, newspapers appeared below these billboard art pieces. Speakers on small boomboxes were tested to their limits, playing the album in its entirety.
By: John Gaudes Eaux Claires is a new festival. In its promotion, we were told it’d be a different kind of music festival. Not put together by a promoter, but […]
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