By: Daniel Reynolds
There are generally two schools of thought when it comes to universe construction: the seven day method and the Big Bang. The former defines itself as a thoughtful process with a note of fantastical whimsy. The latter works–but damn if it isn’t loud and messy.
After this year’s San Diego Comic Con, DC Comics made clear it favours the Big Bang. They recently revealed two film trailers, one each for Batman v. Superman: Dawn of Justice and Suicide Squad, to explode the idea of a shared DC film universe into the minds of the general public. The films are set for release in March and August of 2016, respectively, and together represent DC’s first tangible attempt to achieve this end. The reason for this new direction is obvious. DC just spent much of the last decade losing ground to their rival, Marvel Comics.
These days Marvel’s success as a film studio appears as a mere formality. They announce a movie and sometime later hordes of people around the world dutifully pay to see it. Since 2008’s Iron Man, each new Marvel film now builds on the success of the one before it while buttressing the creative scaffold for the next. Marvel’s eventual decision to make films this way should not come as a surprise. Their shared comic universe was, at least in some small part, the source of the company’s original success in the 1960s.
The principles of Marvel’s shared universe are simple to explain and intrinsic to the nature of many comic books, including DC’s. First, explain who these characters are, and second, outline how they relate to each other. In this way, comics can engender an investment of emotion over time from the reader and entice an audience to come back for more as events fold outwards. That this idea marries well with a modern film studio’s desire for financial certainty and repeatable success over time feels obvious. We’re seven years into a process which Marvel has declared will carry them into 2019 (and presumably beyond). There’s an implicit trust at work here–they’ve established the characters and are now showing us how they relate to one another. But considering it only took God seven days to make the world, there is also some serious time and labour involved.
DC’s big reveal at Comic Con, meanwhile, feels like an attempt to speed up this process. After Christopher Nolan’s self-contained Batman trilogy ended in 2012, DC unofficially kick-started its own shared universe with 2013’s Man of Steel, directed by Zack Snyder. While it exists apart from Nolan’s trilogy, Snyder’s Superman piggybacks on its darker tone. This, it announces, is to be DC’s visual and thematic palette moving forward. While Marvel has been content with a lighter touch, DC wants to be epic and operatic. It’s painfully easy to find fault with this direction, especially given Superman’s status as the original primary colour superhero. But what’s been shown of Batman v. Superman: Dawn of Justice and Suicide Squad so far gets at a larger problem.
Both trailers are, in a word, overwhelming. For Dawn, we see images of Henry Cavill’s return as Superman, Ben Affleck’s new Batman, Jesse Eisenberg’s Lex Luthor, General Zod’s corpse, Robin’s graffiti-ed costume, and, deep breath, Gal Gadot as Wonder Woman. This feels like a lot for two and a half hours. The role call for Suicide Squad—featuring Will Smith and actual operatics—is even longer.
Now, some of these glimpsed moments, taken in isolation, are quite powerful. Dawn of Justice promises a stand-off between two of the most iconic fictional characters of all time. It also appears, not incidentally, to use some of Frank Miller’s famous The Dark Knight Returns as a visual touchstone. It’s a smart play, even if we’re left to wonder how, for example, Wonder Woman fits in. This is where DC’s decisions start to feel creaky. While Marvel stokes anticipation in-film, DC makes rather large assumptions outside of it. For Wonder Woman’s presence to make sense in Dawn, it will require some pre-existing knowledge of the character. She’s decidedly not the focal point of the film—it says so right in the title. Her importance is inferred only by the knowledge of a standalone Wonder Woman film planned for 2017. A follow-up Justice League movie—uniting the trio of Batman, Superman and Wonder Woman—is then supposed to ignite the expansion of DC’s shared universe into which the rest of its roster of characters will appear. It’s bold, but also backward.
Since movie trailers are all tease, DC’s plan looks sound on the surface. The trailers imply a unified galaxy of worlds filled with a multitude of stars set for their own solo adventures. Dawn of Justice features the company’s three biggest characters, while Suicide Squad looks to build, in one quick flurry, an entire constellation of villains. DC has it all scheduled out after that. It’s quite a feat, considering the quick turnaround time. But through all that noise, it disregards the necessary emotional under-girding inherent to proper comic book storytelling. Who are these superheroes and villains? Why are they fighting? And why should we care about, say, Aquaman in 2017 when his story will only be told in full in 2018? In their race to compete with Marvel, DC has disregarded those aforementioned universal tenets. Now the gigantic scope makes sense—these films are designed to be too big to fail.
To fight against the franchising of Hollywood now is a losing battle. And while it feels strange to commend one corporate behemoth over another, this is the film universe we live in. To its credit, Marvel’s grand design does not prevent their individual films from standing on their own. They breathe in places and even leave room for a laugh or two. The most memorable sequence of the latest Avengers movie, Age of Ultron, is not the climactic robot battle but rather when the gang just hangs out. Here the audience’s investment in these fictional characters pays off. We know who these people are. The film leverages that well-earned familiarity, and its cast of charismatic actors, into a moment of cinematic pleasure. Everyone has fun.
That we get lashed to an expository rocket ship afterwards is besides the point—in DC’s new universe, all we’ll be getting is the ride. It may provide for a bigger bang, but it could also blow up in somebody’s face.
Reblogged this on Nuart Skywalker.
Batman/flash and hulk/Iron man are the best… Both the universes have pros and cons… I dont judge movies by the universes they are from or the budget they put in! I judge them on the basis of the plot, the cast, the efforts they put in and ofcourse on how long it takes them before making a mistake! 😉
they are great
Reblogged this on LOUD VOICE.
Your analysis of the two universe is great, but I think this is the age of only DC Comics.
Yay another DC fan…everyone on here seems to be Marvel!
Batman all the way!!
the film world belongs to marvel n the tv world belongs to dc. i might have to change my comment after the release of suicide squad.
Reblogged this on Today's Technology.
with the trailers for Batman v Superman and Suicide Squad out, I don’t have much hope for DC
congratulations on going fre-fre-squeak-squeak-fresh
Reblogged this on KaXtone's Blog.
It’s ours, not theirs lol
DC all the way! Been a huge Batman fan for years (Tim Burton for obvious reasons – he’s a pure genius when it comes to dark and gritty).
With Suicide Squad coming out soon, I’m in pure fan girl count down mode for the movie 🙂
Reblogged this on ae25sailor.
I love the Marvel movies but not a big fan of Superman, or of a Ben Affleck Batman.
I couldn’t agree more – Ben Affleck will just ruin Batman!
Have you seen the trailer for Suicide Squad?
Reblogged this on W wie Wehrfrank.
Reblogged this on Twinspirational moments.
Living with mostly all boys our household is strictly superman fans although we have my sons room theme as all the comics you can think of
Most people say Lobo when they’re looking for a Wolverine equivalent…of course, Timber Wolf is actually the correct answer.
Reblogged this on justasiadblog.
Reblogged this on koonaguero and commented:
Reblogged this on Movie Details Facts and Trivia.
Marvel owns this rivalry. Nice words mate!
Amazingly written! Whatever, but Marvel rules and will always!
by the way, Suicide Squad will give a perfect challenge to Marvel!
I feel like the main factor that may influence someone’s preference over the other is the way that the two groups handle their superheroes. DC goes with almost a hero worship style, you are an outsider watching an account of what happens. Marvel takes you on an adventure with the characters. Both are equally good in their own ways, but it all comes down to personal preference. Afrin said earlier that the TV world belongs to DC and the movie world belongs to Marvel, and I think that is true.
Reblogged this on edgarmeloecosta.
Pretty Cool !
love it .
Marvel hands down
Omg yes high five 😛
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They are both great but I’m going for marvel 😛
Great take on the Marvel/DC saga. All I want to know is where in Wonderland does Wonder Woman come into the whole Superman vs Batman showdown? Love interest perhaps? But for whom?
I recon they should share, they both could save the universe.
Reblogged this on Journer: Chapter Ms. Pe.
success was a nice article sharing
Marvel é bem melhor do que a DC. ;;)
Reblogging this on tomboyblogger
Reblogged this on simranmaan87079 and commented:
its marvel universe .
Marvel all way in.this house.
Reblogged this on An Alchemist's Journey…..
Nice article, I’ll be reading this one again
But Marvell is way better
I’m just catching up to both. Yet to make a choice but I agree it’s a choice between colorful and dark.
Why is batman fighting superman? I mean the marvel ones work nicely together like a team.
Reblogged this on sophiahub.
I don’t know that your Big Bang analogy quite works, seeing that most of these DC characters have existed in one form or another (comic, movie, television). And characters (in general) exist in the collective subconscious, so I doubt that people will struggle to relate to x universes’ characters better than y’s. I think both universes have both good and bad qualities, but DC certainly is behind the game in terms of movies.